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Veritas Consultant Group

A bookkeeping and tax preparation company serving minority owned businesses

Year

2022

Industry

Bookkeeping | Tax Preparation

The work I did:

Branding

Graphic Design

Logo Design

"Your Passion, Our Guidance"

Veritas Consultant Group

The client, Veritas Consultant Group, had been purchased and restarted multiple times. The owners required a new logo as the start of developing their new brand identity.

VCG is a bookkeeping and tax preparation company based in California. The owners stated their desire to tailor their communications to business owners who are women, LGBTQ+ and people of color who are traditionally under-served in this spaced. The owners also wanted to bring more of their personalities and preferences into their brand identity, specifically more color, humor and softness than is traditionally associated with the branding of competitors in the bookkeeping and tax-preparation industry.

The story that emerged over our discussions was importance of partnership to the owners of VCG when they work with client businesses to produce the best outcomes.

The core values we came up with are:

Expertise, Focus, Collaboration, Mutual Responsibility, Community

View veritasconsultantgroup.com
Veritas Mark White

Brand Mark

Veritas Mark Motif
Veritas Mark

Logo: Two Versions

Veritas Logo Horizontal
Veritas Logo Vertical
Businesscards

Logo: Color Variations

Veritas Logo Horizontal color variations
Veritas Logo Vertical color variations
Veritas Logo Horizontal color variation

Tagline

Veritas Tagline
Veritas Logo with Tagline

Color Palette

Dark Turquoise

Plum

Sunshine

Ivory

Shadow

Brand Fonts

Veritas Header Font
Veritas Body Font
Veritas Stream

Next Project

Previous Project

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