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Serrano Mercado Law

A boutique immigration law firm providing big law style service

Year

2022

Industry

Immigration Law

The work I did:

Branding

Graphic Design

Logo Design

Responsive Web

"I aim to provide efficient, accessible, and reliable assistance to immigrants"

About

Immigration lawyer Alex Serrano Mercado is establishing an independent practice and boutique law firm, and needed a professional website in a relatively short time frame. After discussing their needs, we decided on employing the Squarespace platform for ease of use. The site needed to be bilingual, English and Spanish, since a large percentage of Serrano Mercado’s clients speak Spanish as a first language.

Additionally Serrano Mercado needed initial branding and brand assets as they are completing the set-up of their new company, so I created a sleek, simple monogram as a logo for use in collateral and for the website. I also came up with a color palette that is professional and understated, but stands out from the common palette of navy blues and reds that are often employed by U.S.-based immigration attorneys.

View serranomercadolaw.com
serranomercadolaw.com web 1

Logo & Site Icon

ASM Logo
ASM Icon
ASM Business Cards
ASM Letterhead
ASM Web Page 2
ASM Web Page 3

Color Palette

Slate

Seashell

Ash

Pitch

White

Brand Fonts

ASM Logo Font
ASM Body Font

Next Project

Previous Project

Pages and External Links:

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RL monogram

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