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CARTSS

A California-based licensed professional clinical counseling corporation

Year

2022

Industry

Healthcare | Mental Health Counseling | Social Services

The work I did:

Branding

Graphic Design

Logo Design

"We elevate lives"

CARTSS

CARTSS is a multifaceted mental health and counseling provider that specializes in offering art, music, dance and recreational therapies in a hospital / clinical setting to variety of patients with mental health needs. CARTSS has been in operation for several years and needed to update their logo and branding to align with their new messaging and marketing initiative. The company required a bold and professional new logo to interface with hospital administration, their primary customers, and attract new talent.

Through various conversations and the exploration of different directions, the CARTSS team decided they wanted to avoid depictions, however abstract, of humans to avoid excluding or alienating any demographic. We arrived at a typographic logo as the name of the company is unique. I decided to link the letter pairs that make up each of the three core practices that went into creating the name: creative arts, recreational therapy and social services. The motto of the company is “We elevate lives” and I incorporated this concept of transformation into the gradient of the color version of the logo.

View cartsservices.com
CARTSS Logo lead

The CARTSS Logo

CARTSS Logo Motif
CARTSS Logo
CARTSS Business Cards
CARTSS Elevate

Logo: Simple Variations

CARTSS Logo Simple black
CARTSS Logo Simple
CARTSS simple logo application

Color Palette

Apricot Blush

New Leaf

Pacific

White

Ink

Brand Fonts

CARTSS Font
CARTSS Font Sample
CARTSS Services

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