Rethinking the Belcour Preserves WordPress
A Jamaican, artisinal hot sauce and preserves company
Year
2021
Industry
Food and Beverage
"All-natural, Jamaican Condiments made with Blue Mountain Honey"
About
Belcour Preserves is a Jamaican food producer that makes hot pepper sauces, savory condiments and luxurious fruit preserves. The company needed a website refresh in 2021 to update the visual aesthetic and, critically, content management functionality to present the various forms of lifestyle content that the communications team creates. To accommodate these desired changes I developed a custom WordPress theme.
This theme features multiple custom post types, a dynamic front page, custom archives and taxonomy pages.
In addition to the web design, I added some minor brand elements for use specifically in the context of the website, but can be used in other applications.
Web Design
Art Assets
I created an additional art asset for the website in the style of the other insect-based art assets that are used in promotional materials.
New Web Colors
I added two official brand colors for use on the website.
Dark Heliconia
Mauve
