ROBERT LUMSDEN
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Rethinking the Belcour Preserves WordPress

A Jamaican, artisinal hot sauce and preserves company

Year

2021

Industry

Food and Beverage

The work I did:

Graphic Design

Responsive Web

Wordpress Development

"All-natural, Jamaican Condiments made with Blue Mountain Honey"

About

Belcour Preserves is a Jamaican food producer that makes hot pepper sauces, savory condiments and luxurious fruit preserves. The company needed a website refresh in 2021 to update the visual aesthetic and, critically, content management functionality to present the various forms of lifestyle content that the communications team creates. To accommodate these desired changes I developed a custom WordPress theme.

This theme features multiple custom post types, a dynamic front page, custom archives and taxonomy pages.

In addition to the web design, I added some minor brand elements for use specifically in the context of the website, but can be used in other applications.

View belcourpreserves.com
Belcour Home Page

Web Design

Belcour Web Page 2
Belcour Mobile
Belcour Mobile 2
Belcour Web Page 3

Art Assets

I created an additional art asset for the website in the style of the other insect-based art assets that are used in promotional materials.

Belcour Dragonfly
Belcour Dragonfly Use

New Web Colors

I added two official brand colors for use on the website.

Dark Heliconia

Mauve

Belcour Dragon Flies

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WordPress Theme designed and developed by Robert Lumsden
Robert Lumsden © 2023